Q&A

“In promotion and of advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product.”

Mariani Wine, MaWine.co.uk

“Celebrity endorsements have proven very successful in China, where increasing consumerism makes the purchase of an endorsed product into a status symbol.”

Linda Kimpel, Kimo.no

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Companies from the private sector have begun to offer testimonial verification services to help consumers verify the authenticity of displayed testimonials